“my loneliness is killing me”
our collaboration with jc decaux aims to make friends with the most crowded and the loneliest capital in europe. our campaign encourages young people in london to recognize their feeling of loneliness and state of disconnection and act upon it. although this was a practice brief, it was picked by the company to go live in billboards around the uk.
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art direction, character design, 3d modelling and animation, copywriting. collective work with celine bouichou, jeann ardhita kembangkhana and ruby rossini.
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our collaboration with jc decaux aims to make friends with the most crowded and the loneliest capital in europe. our campaign encourages young people in london to recognize their feeling of loneliness and state of disconnection and act upon it. although this was a practice brief, it was picked by the company to go live in billboards around the uk.
︎︎︎
art direction, character design, 3d modelling and animation, copywriting. collective work with celine bouichou, jeann ardhita kembangkhana and ruby rossini.
in collaboration with:
celine bouichou celinebouichou.com
jean ardhita jeanardhita.myportfolio.com
ruby rossini rubyrossini.com